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Probiotic Coffee

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By: Sean Moloughney

Editor, Nutraceuticals World

Ganeden Biotech, Cleveland, OH, has announced that its industry leading probiotic, GanedenBC30, is the first probiotic that will be launched in instant coffee. “We have repeatedly seen that adding GanedenBC30 to other foods and beverages has consistently increased margins and sell-through, so we are extremely excited about adding GanedenBC30 to one of the two largest selling beverages in the world,” said Mike Bush, vice president of Business Development, Ganeden Biotech. “GanedenBC30 is the number one selling probiotic outside of the dairy case and it just made sense to add it to something that consumers already love – coffee.” Ganeden Biotech is currently working with multiple manufacturers and will be
announcing partnerships in the near future.

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